I’m a freelance visual researcher and CMF strategist, with a deep-rooted passion for color and material. I support design studios and brands by translating cultural shifts, material developments, and aesthetic signals into tangible, future-focused design directions. 

My expertise lies in understanding the visual landscape and aesthetic movements, particularly within retail, hospitality, beauty, and Gen Z culture. My work bridges research and intuition—combining visual storytelling with strategic insight to help shape the future of aesthetics, material, and color.